24.11.2016: Media consultant Geir Terje Ruud held a master class about modern problems in journalism

An international media consultant and a journalist from Norway Geir Terje Ruud told to his listeners about current trends in journalism. The media consultant noted that the future is for digital media while the television and paper editions consign to the past. How to make media company viable and competitive? Companies in Russia and abroad try to answer this question. Now many experts speak about crisis in media. Geir Terje Ruud provided statistical data on decrease in interest of the younger generation in television and newspapers and growth of attendance of social networks and online editions. Digital media try to find effective methods of monetization of the content. Sometimes successful online projects are in need in financing.

Geir Terje Ruud also gave examples of the economic and political pressure which is quite often rendered on journalists.



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